Virtue Colorkick Illuminating Mask

– Shea Butter, Moringa Seed Oil, Jojoba, And Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.

– Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.

– Specialty Rice Protein, Sunflower Sprout Extract, And Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun’s rays.

– Free of: Sulfate, Paraben, Phthalate, Synthetic Color & Dye and Gluten Free

– Cruelty Free

– Vegan

Results based on a consumer perception study of 56 women who used the mask twice a week for 4 weeks:

Combined Hair:

– 94% of women immediately felt their hair was healthier and shinier.

– 92% of women felt their hair color looked more luminous and didn’t fade as quickly after 2 weeks.

– 98% of women felt their hair color looked brighter after 4 weeks.

– 100% said this mask keeps hair more true between colorings.